Boost Conversions with these Landing Page Tips
If you wanted to make MarketingSherpa’s Landing Page Handbook Seminar yesterday, but missed it - I have some good news. Lisa Barone over at Bruce Clay is offering up some great landing page tips from the webinar that could help to boost your conversion rates.
Marketo VP of Marketing John Miller, MarketingSherpa Research Director Stefan Tornquist and MarketingSherpa Senior Analyst Tim McAtee covered findings from MarketingSherpa’s recently updated Landing Page Handbook. The data included in the handbook was gathered from surveys of 4,213 marketers, 3500+ consumers, lab tests and partners research, ‘best of’ research from 650+ third party organizations and 800+ Sherpa case studies.
Tim and Stefan go through examples of 5 different types of landing page conversion tests you can do: PPC dynamic search, registration forms, creative elements, SEO landings optimized and mobile optimized.
What kinds of landing pages work best and what should you avoid?
See: Practical Tips To Lift Your Conversion Rate
#1 Greg wrote on Thursday, December 13th, 2007:
Very valuable information. How do you accomplish the “Dyanmic Search Copy” they mention? Is it simply a script?
Thank you.
#2 Linda Buquet wrote on Thursday, December 13th, 2007:
Hi Greg, welcome to 5 Star and thanks for commenting.
I’ve never done DKI so am not certian the best way to accomplish. I just Googled something that sounds good and I think he’s giving away a free script to do it. No idea if it works or is the best option. Just passing on what I found.
Dynamic Keyword Insertion for Landing Pages
Does that look like a good option. Anyone have any other suggestions?