By: Sean Wani

Sean Wani — Thu, 11 Jun 2009 21:51:51 +0000

Thanks for the article Linda. I wanted to give you an update on the white label pay-per-call solution we offer for affiliate networks. We now have over a dozen of the largest affiliate networks using our solution to get real time feedback (pixel tracking and batch reporting) for calls generate on their network. We track calls via a unique number for each ad, one number with an extension (where the extension is tied to an affiliate – this is new), or with click to call. This is the same platform we use for our own pay-per-call network (where we pay affiliates, mobile networks, and other publishers) for driving phone leads to our advertisers. We have seen as much as 600 calls an hour driven by these networks to advertisers with large call centers. Advertisers and publishers are using our platform in many ways such as attribution for sales via phone, lead verification, and also using the platform for new revenue opportunities (Affiliates now get paid for a simple “one field form submit”.) CallBeacon is being used for bigger ticket items as well as driving calls to advertisers in the ‘services’ area (particularly financial services). To see an example for life insurance using our click to call technology (where you can enter your number to try) go to http://bit.ly/insurancedemo. Feel free to call me (650-963-4977) if you want to learn more.

Comments on: Pay per Call Affiliate Tracking Service Launches

By: Sean Wani