Pay per Call Affiliate Tracking Service Launches
Certain types of merchants tend to get more phone orders, which always presents the problem of how to track and credit sales to affiliates. Here’s info about a new Pay per Call service. Press Release:
thinkingVOICE Launches Advanced Click to Call Service for Affiliate and Performance Networks “Whether marketing with Google AdSense, Yahoo Search Marketing, Commission Junction, Linkshare Network, Valueclick Media, or other ad solutions, thinkingVOICE new CallBeacon(TM) provides spending and conversion metrics for leads by phone. This opens a new era of performance marketing, a turnkey solution whereby advertisers may pay for calls driven by their affiliate networks and better understand marketing ROI”…
According to research firm The Kelsey Group, the market for pay per call advertising will more than double each year for the next five years with revenues reaching $3.7 billion by 2010. Call tracking is core to the success of pay per call advertising as evidenced by AT&T’s announced acquisition of Ingenio this week.”
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#1 Sean Wani wrote on Thursday, November 29th, 2007:
Thanks for the article Linda. I wanted to give you an update on the white label pay-per-call solution we offer for affiliate networks. We now have over a dozen of the largest affiliate networks using our solution to get real time feedback (pixel tracking and batch reporting) for calls generate on their network. We track calls via a unique number for each ad, one number with an extension (where the extension is tied to an affiliate – this is new), or with click to call. This is the same platform we use for our own pay-per-call network (where we pay affiliates, mobile networks, and other publishers) for driving phone leads to our advertisers. We have seen as much as 600 calls an hour driven by these networks to advertisers with large call centers. Advertisers and publishers are using our platform in many ways such as attribution for sales via phone, lead verification, and also using the platform for new revenue opportunities (Affiliates now get paid for a simple “one field form submit”.) CallBeacon is being used for bigger ticket items as well as driving calls to advertisers in the ’services’ area (particularly financial services). To see an example for life insurance using our click to call technology (where you can enter your number to try) go to http://bit.ly/insurancedemo. Feel free to call me (650-963-4977) if you want to learn more.