We all know video advertising is hot, but producing a high quality video ad can be expensive & time consuming. Most of us don’t happen to have a pro video studio at our disposal. So what’s the answer? Aditall may be a good option.

Aditall is a video marketplace that makes it easy for potential advertisers to select from and customize professionally produced video to create their own custom ads. Robin Good has an in-depth overview over at Master NewMedia. Below is part of the Aditall Launch Press Release.

“For many brands, the use of online video advertising in the overall media mix is becoming increasingly popular. This is supported by a recent statistic from eMarketer that reveals spending in online video advertising will increase by 89% in 2007 to $775 million. The cost to create these ads is often prohibitive for businesses and has kept them away from this compelling form of advertising. Traditionally, the cost of creating a video ad can often exceed $50,000 (not including placement costs). A new service launched today by AditAll will change the process and cost structure of developing and distributing video ads. The system also opens up a new distribution channel for video and audio content producers and developers.

AditAll is the developer of an Internet-based, patent pending platform for the creation, customization and distribution of video ads. This service is one of the first of its kind and gives businesses the ability to create professional quality video ads at a cost that is significantly lower than traditional production methods. Average costs for an AditAll video ad range from $300-$700, including ownership rights.

“By consolidating creative resources and providing a real-time tool for the creation and distribution of video ads AditAll can offer its services for significantly less money than traditional production and distribution methods. In addition, the service provides producers with a showcase for their editing talents and an additional distribution outlet.” said Rodger Wells, Vice President of Marketing and Business Development for AditAll. “Aditall has partnered with some of the leading video and audio content providers in the world. Collectively, these relationships along with this revolutionary new service will simplify the creation and distribution process, opening video advertising to a whole new audience of potential advertisers.”

Video ads are created by advertisers through AditAll’s proprietary three-step process.
1. An advertiser selects a video clip for customization from AditAll’s catalog of video assets.
2. Once the clip has been selected it can be customized with soundtracks, audio, narration & graphics.
3. Payment and rights documentation are completed and the video ad is downloaded