buy.at, the UK’s largest independent affiliate network, is expanding beyond the UK and is ready to open its first international office, which will be in New York. buy.at has a really strong reputation for being a high integrity network, so I hope their goal to add more US based merchants and affiliates comes to fruition.

Mat Wood over at A4U has the full scoop. buy.at to open New York office

“Kevin Cornils CEO of buy.at explains, ‘The US affiliate market is large and is dominated by a small number of networks which have not been forced to innovate at the same rate as European networks leaving merchants and affiliates underserviced.’

Malcolm Cowley, General Manager buy.at US adds, ‘We have researched the US market in detail and begun to establish relationships with affiliates, merchants and agencies. American advertisers can profit from our original technology and experience in managing affiliates across a wide range of industries including leading international brands such as T-mobile, MBNA, Virgin and Capital One.”

Best of luck Malcolm in building up the new US division!