What type of optimization is best, organic search engine optimization or pay-per-click advertising? Well it depends somewhat on your side model and goal, however for most eCommerce sites you should do both. In the video below WebProNews interviews Jeremy Schoemaker AKA ShoeMoney, Kevin Lee of Didit.com and Dana Todd from SiteLab.

Jeremy makes a good point about using PPC to tweak a new site and do conversion testing before the organic traffic starts rolling in. Several other good points are made by the others too. Find out which works better for your site and what to look at before making the decision to use organic or PPC.

Organic SEO vs. PPC
seo ppc video
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Discovered at the Shoemoney blog.