52 Affiliate Programs Join DoubleClick Performics in Q3
Business is booming for Performics, the affiliate network that for a long time was #3 in the industry and then almost seemed to fade away. It’s no surprise that ever since Google announced it’s plans to acquire DoubleClick Performics, advertisers have been flocking to the network.
“Affiliate marketing is an established digital marketing channel and the original performance-based medium, but that doesn’t mean it’s not growing. In fact, it’s thriving,” said Chris Henger, vice president of affiliate marketing for DoubleClick Performics.
Performics added 52 new advertisers in Q3. They listed a few of the new merchants in yesterday’s Press Release:
“This growth in DoubleClick Performics’ affiliate marketing business includes existing affiliate programs transitioning to its network. Just some of the advertisers joining the DoubleClick Performics roster in the third quarter include 6th Avenue Electronics, LensCrafters and XM Radio.
As further evidence of the renewed interest in the affiliate marketing channel overall, DoubleClick Performics was pleased to add many other advertisers embracing the affiliate channel for the first time. Some of the advertisers new to affiliate marketing Crabtree & Evelyn, Diapers.com/1800 Diapers, Guess, Lee Jeans, Oh Baby! Inc. and others.”
#1 Hock wrote on Tuesday, November 6th, 2007:
I’ve been an affiliate with Performics for quite a while but have never done much with them. Perhaps it’s time for me to take another look at their network. Thanks for the update!
#2 Linda Buquet wrote on Tuesday, November 6th, 2007:
Hi Hock. As a consultant I try to be familiar with most of the networks but just never joined Performics. It’s been on my to-do list to join and take a look at their interface ever since G came on the scene.
I think if they play their cards right they could take over the lead and will just continue to get more and more merchants after the Google deal is sealed. So ya if I were you, I’d get on it!
#3 Matt Gazulis wrote on Tuesday, November 6th, 2007:
As a publisher I used to manage our Performics account. They have a very user-friendly system and they are certainly a fast growing network. However, I felt like their merchant representatives were unresponsive and uncaring. It took me months of emailing to finally get a phone list of all their reps. And then when I tried to talk to reps on the phone I NEVER was able to speak to a person (always voicemail) and nobody ever called me back. I felt like they could care less about my concerns even though our sites were making them over $10k per month.
#4 Linda Buquet wrote on Tuesday, November 6th, 2007:
Thanks Matt, good to get your perspective, since you seemed to work with them a lot. Sorry to hear they were not more responsive by phone. Hopefully that’s something they’re working on.