Marketing Experiments has a seven session on-demand course coming up. In the training they share the Conversion Formula they developed over the past five years conducting tests with partners such as The New York Times, Reuters, and Insurance.com. There are 2 versions of the course. One is designed for eCommerce product sales and the other is centered more around lead gen landing page optimization.

They are offering the first class and their A/B split testing software completely FREE. If you take the full course you can even get accredited to be a Certified Landing Page Optimization Expert.

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