Here are some great tips for increasing CTR on your paid search campaigns. It’s important to note that these same techniques will help boost non-PPC affiliate click-throughs and conversion rates too.

Dave Davis, managing director of RedFly Marketing, shares a list of “Strong Words” and a list of “Strong Calls to Action.” By using a combination of a strong word and a call to action you can optimize your marketing efforts. He shows example that has potential for a 225% increase in CTR.

See How Easily You Can Increase Your Paid Search CTR
“Your call to action is probably the most important of your ad text. The calls to action in the above chart are based on recent research done by Microsoft. Another important reason to use a strong call to action in AdWords is because Google tells us we should. We have also done some research that will be published shortly that not having a call to action in your ad text can cause your initial quality score to suffer.

Let’s take a closer look at the “Strong” words and see what sort of emotion they evoke and how you can generate a strong feeling to encourage a user to click your ad through to your site and how that feeling generated can ultimately effect your conversion rate.”