I have not seen conversion rates quoted for awhile. We all know conversions vary by market and for a long time 2% was considered to be the average conversion rate. Well the Grok guys at FutureNow just shared some conversion numbers in hopes it would raise everyone’s goals. I think most, if not all, of these companies have affiliate programs too – so this list may give you ideas for merchants to add to your Holiday line-up.

ProFlowers – 31.7%
LaneBryant Catalog – 17.6%
Office Depot – 14.6%
Coldwater Creek – 14.3%
L.L. Bean – 13.3%
Eastbay – 13.2%
Lillian Vernon – 13.1%
Blair.com – 13.1%
Amazon – 12.5%
QVC – 12.3%

Source: Nielsen/NetRatings

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