Could your Adwords campaigns use some help? Google just launched a new free tool that I can’t wait to try out. Campaign Optimizer is an AdWords tool that provides personalized campaign ideas and suggestions that could help improve your Adwords performance and boost your ROI.
Sample suggestions Campaign Optimizer might propose to improve your ads.
~ Change daily budget. Budget adjustments can affect your ad visibility and bring you more traffic.
~ Add new keywords. Campaign Optimizer proposes targeted keywords that relate to your landing page.
~ Change keyword matching options. The right matching option can help you reach customers more effectively.
~ Adjust keyword maximum cost-per-click bid. Your maximum CPC bid (in addition to your ad quality) affects your ad position.
~ Change ad text. Your ad text affects your click-through rate.
Read more and see screenshots: Inside AdWords: Campaign Optimizer now available
I’m hoping to try it this weekend and will let you know what I think.
If you try it please post feedback in this forum thread.
Hat tip to Naveet for the story lead: Google Unveils Ad Performance Tool Campaign Optimizer