Google’s New Affiliate Network, DoubleClick Performics, made a big announcement at Affiliate Summit today.

Press Release: DoubleClick Performics Expands Affiliate Marketing Suite, Offer Self Managed Option for Emerging Advertisers and Outsourced Program Managers

MIAMI (BUSINESSWIRE) DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled AffiliateDirect at Affiliate Summit in Miami. Now, for the first time, emerging online retailers and program managers not associated with DoubleClick Performics can license the company’s industry leading affiliate marketing technology and access the DoubleClick Performics Affiliate Network.

“Full-service affiliate marketing continues to be a core business for DoubleClick Performics, but now smaller advertisers and those with a dedicated affiliate manager can use our technology and access our affiliate network,” said Chris Henger, vice president of affiliate marketing at DoubleClick Performics. “Advertisers can scale and enhance the affiliate marketing channel effectively with AffiliateDirect.”

DoubleClick Performics beta tested AffiliateDirect from December 2006 through June 1, 2007. The beta test confirmed that the core technology, previously used only by larger advertisers and internal DoubleClick Performics program managers, proved user friendly for smaller advertisers and external consultants managing multiple programs.” More…