Well tonight the winners will be announced at the 4th Annual LinkShare Golden Link Awards gala event. I wonder who will win? Here are the finalists in a few of the categories with my notes in italics and my predictions for who I think will/should win in BOLD.

Performance Marketing’s Most Vocal Advocate
* AffiliateFairPlay.com – Kellie deserves to finally be recognized for her industry contributions
* Eric Ewe – Great guy, member of the 5 Star forum, not sure how vocal an advocate he is.
* Revenue Magazine – Great industry resource! Not sure “most vocal advocate” fits.

Innovative Merchant of the Year
* Apple iTunes
* Gaiam – Managed by AMWSO, strong program with strong management
* Netflix

Innovative Affiliate of the Year – Don’t know any of these, but check out their models.
* Linkstorm
* StarStyle
* Zafu

Best New Affiliate
* DBG – AMEX Bonus Points Mall
* Clicks2Customers – I hope Vinny Lingham and team win!
* Discover Card

Affiliate’s Choice Award - Don’t necessarily hear much positive feedback from affiliates on these.
* American Express
* Overstock.com
* TigerDirect

International Merchant of the Year
* Boden
* figleaves.com
* Forzieri.com – Managed by AMWSO, way to go guys!

Best New Merchant – Again have not heard any feedback, but may be merchants to watch
* Direct Marketing Services
* Drs. Foster and Smith Inc.
* ProFlowers