Gr8t Web 2.0 Copy Should be Short as a Lady’s Skirt
Short copy or long copy? Which converts better? That is the question.
The best answers come from the conversion experts from FutureNow over at their GrokDotCom blog.
Bryan Eisenberg writes about Gr8t Web 2.0 Copy.
“For years, my stock answer about copy length has been that it’s not about length but relevance. I’d explain that it’s the lady’s skirt principle: copy needs to be long enough to cover the essentials and short enough to be interesting.
AdWords, Twitter (microblogging), social media, text messaging, and the continual assault of data on our senses is raising the bar. My brother Jeffrey observes, “The skirt just seems to be getting shorter and shorter.”
Before you label me a short copy advocate, let me say that if it were as easy as just writing short copy, then all the Web’s short copy (including all those short AdWords/AdSense ads) would convert like a winning slot machine. More…”
