Most of you know Tumri is a 5 Star client and I’ve been blogging about Tumri since January, long before they came on board, because it’s such a fresh unique ad solution. They have been in beta and have been quietly working behind the scenes on a TON of new features and they just formally launched and did a little re-branding. What used to be called a CornerStore is now called an AdPod. They have also added a variety of new options to the way that publishers can customize and target their pods.

Tumri just took the ad world by storm and everyone is talking about the company today.
Here are just a few of the bigger news stories.

Advertising Age – Bringing Branded E-commerce to the Ad-Network Space May 7, 2007 “What it is: A start-up trying to bring branded e-commerce to the ad-network space. The idea is that by using traditional ad-targeting techniques and detailed information from e-commerce product databases, Tumri can push the right products to web surfers in ad units that let users click-to-buy. It’s a twist on Google’s AdSense, but with a direct e-commerce aspect.”

TechCrunch – Attack of the Advertising Widget May 7, 2007 “Tumri Publisher, which is described here, allows users to create highly customizable widgets that promote specific products on their websites, in exchange for an affiliate or other fee. Tumri has twenty or so direct relationships with ecommerce sites like Overstock, Walmart, Shop.com and others to promote their products. Most advertising pay on a purchase, although at least one partner pays a on each click to their website.”

ClickZ – Tumri to Put Ad Selection Power in Long Tail Publishers’ Hands May 7, 2007


ZDNet – Google AdSense move over? Ecommerce meets contextual ad network in Tumri Publisher May 7, 2007

E-commerce Guide – New Service Offers Interactive-Affiliate Ad Publishing May 7, 2007

CNet – Design your own interactive ads, start-up says May 7, 2007

Official Press Release – Tumri Disrupts Online Advertising with Industry’s First Integrated Merchandising and Advertising Offering

NOTE: If you have suggestions, comments or questions about Tumri, please make them in the
OFFICIAL Tumri support thread at the 5 Star forum where upper management at Tumri will see them. I’ll be meeting with them later today and getting a demo of all the new features in this new version, so I’m sure I’ll have more info for you after that meeting.