lose your shirt

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How do you avoid losing your shirt when playing the PPC affiliate game? Know any great techniques?
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Todd Mintz at SearchEngineLand shares some good ones he learned largely from ShoeMoney. Todd writes an informative article that covers some important PPC tips and explains how he routinely gets a 4-6 times ROI on his paid affiliate campaigns.
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Turning Dimes Into Dollars: The Basics Of Low-Bid PPC
“The affiliate marketplace is brutally competitive. There are well-aged, trusted domains with dominant positions in many niches. Direct competition with these goliaths for affiliate sales is frequently futile. However, creative, competitive webmasters can make a significant affiliate income if they can identify niche opportunities and execute effective SEM strategies to exploit them.

Unfortunately, one of the biggest barriers to affiliate sales is having a mindset that is locked into routine and closed to possibility—a sin of which I have been (and probably will continue to be) guilty. Fortunately… More…”