The Federal Trade Commission (FTC) has stopped a group of marketers in California from using allegedly bogus “risk free trial” offers to sell skincare products online. At the Commission’s request, a federal district court has issued a temporary restraining order against the defendants halting their allegedly deceptive marketing practices, freezing their assets, and appointing a […]
On June 12, 2015 Facebook announced on their company blog that they were taking measures to alter their algorithm to begin scoring posts that users spend more time looking at higher. Yup, so if you spend extra time looking at all those cute little kitty videos, Facebook’s new tweaks to their algorithm will know. […]
Apps mainly do two things: They either distract us, keeping us from doing the things that we need or really want to do; or they help to keep us on track. Productivity apps can give you the benefits of staying organized, efficient, and on time. There are new apps out everyday that you can use […]
Re/Code recently reported that Twitter just might be considering the purchase of Flipboard. Flipboard in a nutshell is a social aggregation app that allows users to organize articles about various subjects and interests into their own sort of digital magazine. The possible acquisition of the company that was co-founded in 2010 by Mike McCue and […]
My aunt shares more recipes than can be made in a year. My high school sweetheart shares all his kid’s sporting event pictures and scores. And who knows what my crazy landlord is sharing today (I honestly am scared to look). Everyone seems to be sharing their lives on various social networking platforms. Some share […]
By: Richard B. Newman State AGs can issue subpoenas during an investigation, before initiating a legal case. Receiving a subpoena from an AG can be an intimidating prospect. Related investigations often seek substantial monetary settlements from online marketers. Generally speaking, AGs possess investigatory powers that permit them to seek documents, testimony and other information from […]
By: Richard B. Newman The Federal Trade Commission has launched IdentityTheft.gov, a new digital resource that makes it easier for identity theft victims to report and recover from identity theft. The website also assists with inquiries to determine if you have in fact been a victim of identity theft, without knowing it. The new website […]
Minnesota Sen. Al Franken and Georgia Rep. Hank Johnson have reintroduced a bill, the Arbitration Fairness Act, that would preclude companies and institutions from preemptively forcing employees, customers and others to arbitrate antitrust suits, civil rights claims and other consumer-oriented disputes. Despite the fact that Congress initially intended the Federal Arbitration Act to only cover […]
On April 1st five team members from Pinterest’s headquarters arrived at the company’s Tokyo office to take part in an experiment that the company is pioneering apply named “Pioneering.” No this was not an elaborate April Fools Day Joke, but Pinterest’s first run at shipping a small team to a remote office. With basic instructions: figure […]
Is Facebook the mega social networking platform going after Google, the number one search engine in the world? Recently some Facebook users have noticed something a little different in their mobile app. While updating their status they were offered a new icon. The icon led to a page called “add a link,” where their queries […]
There is an issue brewing that should be of concern to all affiliate marketers. Firefox announced earlier in the year that they would start blocking cookies from third-party ad networks by default. That means network affiliate cookies would be blocked as well.
Our client and favorite affiliate network, Share Results, has a good post I wanted to share. They offer tips for rejuvenating your affiliate program including: performing benchmarking analysis, motivating affiliates and doing a program audit. Rejuvenate your Affiliate Program | Share Results Has your affiliate program got you down? Do you feel like it’s in […]
If you want to stay on top of the ever changing world of affiliate marketing, you need to keep a watchful eye on the top affiliate blogs. The Twist Directory just put out a great list of the top 30 affiliate blogs. Considering I have not been blogging much lately I was surprised we made the list and came out in the #13 spot. Thanks! Check the rest and be sure you are subscribed to all the RSS feeds.
2012 zipped by and 2013 is already here. It’s really true that the older you get the faster time flies. So I hope you make every minute count this year and that you reach new levels of success and prosperity in 2013. On behalf of all the 5 Star Merchants and Affiliate Managers Happy New […]
Wanted to send along another warning to affiliates to be careful who you partner with AND be careful how you promote affiliate products. There was a big rash of crackdowns and busts a couple years ago on Acai affiliates, many of whom were using those fake news sites to promote their wares. Evidently all those busts didn’t quash all the bad players and Clickbooth one of the biggest affiliate networks, appears to have gotten caught now in the FTC’s cross hairs.
It’s easy with the busy online lives we lead to take things for granted – yet by remembering to give thanks for all we have, we can attract even more abundance into our lives. So remember to take time out of all the turkey day festivities this year to give thanks for the many blessings […]
Here is an in-depth study from Google about WHAT people are going to be shopping for this season along with insights about HOW they will be purchasing. Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever – across pricing, functionality, promotions – making this the first NONline holiday season…
I rushed out and grabbed a copy of the old Webmaster Guidelines for Affiliates from Google cache, so we can compare the old with the new. And below for your viewing pleasure are both!
The most noteworthy change I highlighted in bold. In simple terms Google changed the tone from “affiliate sites are bad” to a more positive tone and highlights what makes a “Good” affiliate site.
Google controls so much of the Internet marketing ecosystem. Like it or not, affiliates have to play Google’s way or it’s the highway. I recently had an affiliate program manager contact me to say they needed to cancel their 5 Star affiliate promotion campaign and close their affiliate program because their affiliates were hit so hard by Panda. So there is a trickle down affect to Google’s actions and it affects everyone, even me. So I thought I’d share a couple recent articles that may be helpful in learning to play the game Google’s way.
Yesterday Google released a completely new recommendation engine that redefines how both affiliates and merchants can find and take advantage of affiliate marketing opportunities. Below are a few highlights from the announcement.