The Federal Trade Commission (FTC) has stopped a group of marketers in California from using allegedly bogus “risk free trial” offers to sell skincare products online.  At the Commission’s request, a federal district court has issued a temporary restraining order against the defendants halting their allegedly deceptive marketing practices, freezing their assets, and appointing a […]

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  On June 12, 2015 Facebook announced on their company blog that they were taking measures to alter their algorithm to begin scoring posts that users spend more time looking at higher. Yup, so if you spend extra time looking at all those cute little kitty videos, Facebook’s new tweaks to their algorithm will know. […]

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Twitter Considering the Purchase of Flipboard

Twitter and Flipboard

Re/Code recently reported that Twitter just might be considering the purchase of Flipboard. Flipboard in a nutshell is a social aggregation app that allows users to organize articles about various subjects and interests into their own sort of digital magazine. The possible acquisition of the company that was co-founded in 2010 by Mike McCue and […]

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What people are sharing on social networks [Infographic]

What_People_Share_On_Social_Networks

My aunt shares more recipes than can be made in a year.  My high school sweetheart shares all his kid’s sporting event pictures and scores.  And who knows what my crazy landlord is sharing today (I honestly am scared to look). Everyone seems to be sharing their lives on various social networking platforms.  Some share […]

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You Have Received a Regulatory Subpoena. Now What?

Gavel

By:  Richard B. Newman State AGs can issue subpoenas during an investigation, before initiating a legal case.  Receiving a subpoena from an AG can be an intimidating prospect.  Related investigations often seek substantial monetary settlements from online marketers. Generally speaking, AGs possess investigatory powers that permit them to seek documents, testimony and other information from […]

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FTC Launches New Resource for Identity Theft Victims

Identity Theft

By:  Richard B. Newman The Federal Trade Commission has launched IdentityTheft.gov, a new digital resource that makes it easier for identity theft victims to report and recover from identity theft.  The website also assists with inquiries to determine if you have in fact been a victim of identity theft, without knowing it. The new website […]

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Arbitration Clauses Face Renewed Legislative Attack

arbitration

Minnesota Sen. Al Franken and Georgia Rep. Hank Johnson have reintroduced a bill, the Arbitration Fairness Act, that would preclude companies and institutions from preemptively forcing employees, customers and others to arbitrate antitrust suits, civil rights claims and other consumer-oriented disputes. Despite the fact that Congress initially intended the Federal Arbitration Act to only cover […]

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Pinterest – Go Big Or Go Home

Pinterest_Tokyo

On April 1st five team members from Pinterest’s headquarters arrived at the company’s Tokyo office to take part in an experiment that the company is pioneering apply named “Pioneering.” No this was not an elaborate April Fools Day Joke, but Pinterest’s first run at shipping a small team to a remote office.  With basic instructions: figure […]

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Is Facebook the mega social networking platform going after Google, the number one search engine in the world? Recently some Facebook users have noticed something a little different in their mobile app.  While updating their status they were offered a new icon.  The icon led to a page called “add a link,”  where their queries […]

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Rejuvenate your Affiliate Program for Q 1

Our client and favorite affiliate network, Share Results, has a good post I wanted to share. They offer tips for rejuvenating your affiliate program including: performing benchmarking analysis, motivating affiliates and doing a program audit. Rejuvenate your Affiliate Program | Share Results Has your affiliate program got you down? Do you feel like it’s in […]

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Top 30 Affiliate Marketing Blogs to Watch in 2013

If you want to stay on top of the ever changing world of affiliate marketing, you need to keep a watchful eye on the top affiliate blogs. The Twist Directory just put out a great list of the top 30 affiliate blogs. Considering I have not been blogging much lately I was surprised we made the list and came out in the #13 spot. Thanks! Check the rest and be sure you are subscribed to all the RSS feeds.






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Wanted to send along another warning to affiliates to be careful who you partner with AND be careful how you promote affiliate products. There was a big rash of crackdowns and busts a couple years ago on Acai affiliates, many of whom were using those fake news sites to promote their wares. Evidently all those busts didn’t quash all the bad players and Clickbooth one of the biggest affiliate networks, appears to have gotten caught now in the FTC’s cross hairs.






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Here is an in-depth study from Google about WHAT people are going to be shopping for this season along with insights about HOW they will be purchasing. Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever – across pricing, functionality, promotions – making this the first NONline holiday season…






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I rushed out and grabbed a copy of the old Webmaster Guidelines for Affiliates from Google cache, so we can compare the old with the new. And below for your viewing pleasure are both!
The most noteworthy change I highlighted in bold. In simple terms Google changed the tone from “affiliate sites are bad” to a more positive tone and highlights what makes a “Good” affiliate site.






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Google controls so much of the Internet marketing ecosystem. Like it or not, affiliates have to play Google’s way or it’s the highway. I recently had an affiliate program manager contact me to say they needed to cancel their 5 Star affiliate promotion campaign and close their affiliate program because their affiliates were hit so hard by Panda. So there is a trickle down affect to Google’s actions and it affects everyone, even me. So I thought I’d share a couple recent articles that may be helpful in learning to play the game Google’s way.






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