Twitter Considering the Purchase of Flipboard

Twitter and Flipboard

Re/Code recently reported that Twitter just might be considering the purchase of Flipboard. Flipboard in a nutshell is a social aggregation app that allows users to organize articles about various subjects and interests into their own sort of digital magazine. The possible acquisition of the company that was co-founded in…

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You Have Received a Regulatory Subpoena. Now What?

Gavel

By:  Richard B. Newman State AGs can issue subpoenas during an investigation, before initiating a legal case.  Receiving a subpoena from an AG can be an intimidating prospect.  Related investigations often seek substantial monetary settlements from online marketers. Generally speaking, AGs possess investigatory powers that permit them to seek documents,…

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Arbitration Clauses Face Renewed Legislative Attack

arbitration

Minnesota Sen. Al Franken and Georgia Rep. Hank Johnson have reintroduced a bill, the Arbitration Fairness Act, that would preclude companies and institutions from preemptively forcing employees, customers and others to arbitrate antitrust suits, civil rights claims and other consumer-oriented disputes. Despite the fact that Congress initially intended the Federal…

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Pinterest – Go Big Or Go Home

Pinterest_Tokyo

On April 1st five team members from Pinterest’s headquarters arrived at the company’s Tokyo office to take part in an experiment that the company is pioneering apply named “Pioneering.” No this was not an elaborate April Fools Day Joke, but Pinterest’s first run at shipping a small team to a remote…

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Rejuvenate your Affiliate Program for Q 1

Our client and favorite affiliate network, Share Results, has a good post I wanted to share. They offer tips for rejuvenating your affiliate program including: performing benchmarking analysis, motivating affiliates and doing a program audit. Rejuvenate your Affiliate Program | Share Results Has your affiliate program got you down? Do…

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Top 30 Affiliate Marketing Blogs to Watch in 2013

If you want to stay on top of the ever changing world of affiliate marketing, you need to keep a watchful eye on the top affiliate blogs. The Twist Directory just put out a great list of the top 30 affiliate blogs. Considering I have not been blogging much lately I was surprised we made the list and came out in the #13 spot. Thanks! Check the rest and be sure you are subscribed to all the RSS feeds.

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Wanted to send along another warning to affiliates to be careful who you partner with AND be careful how you promote affiliate products. There was a big rash of crackdowns and busts a couple years ago on Acai affiliates, many of whom were using those fake news sites to promote their wares. Evidently all those busts didn’t quash all the bad players and Clickbooth one of the biggest affiliate networks, appears to have gotten caught now in the FTC’s cross hairs.

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Here is an in-depth study from Google about WHAT people are going to be shopping for this season along with insights about HOW they will be purchasing. Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever – across pricing, functionality, promotions – making this the first NONline holiday season…

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I rushed out and grabbed a copy of the old Webmaster Guidelines for Affiliates from Google cache, so we can compare the old with the new. And below for your viewing pleasure are both!
The most noteworthy change I highlighted in bold. In simple terms Google changed the tone from “affiliate sites are bad” to a more positive tone and highlights what makes a “Good” affiliate site.

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Google controls so much of the Internet marketing ecosystem. Like it or not, affiliates have to play Google’s way or it’s the highway. I recently had an affiliate program manager contact me to say they needed to cancel their 5 Star affiliate promotion campaign and close their affiliate program because their affiliates were hit so hard by Panda. So there is a trickle down affect to Google’s actions and it affects everyone, even me. So I thought I’d share a couple recent articles that may be helpful in learning to play the game Google’s way.

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Here is some great info direct from Google about how it can be used to drive more affiliate sales. Some affiliates say Google hates affiliates, but Google does not. They just hate THIN affiliate sites. So here, direct from the horse’s mouth, are some insights about how do to affiliate marketing right. Also goes into higher level stuff like APIS, how network links are constructed and how tracking and cookies work.

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Monetizing Online Forums

The book, called ‘Monetizing Online Forums’ is the most in-depth source of information on generating revenue from online forums to date. The book just launched and is available for free.

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Really great insights and tips about how affiliates need to change, adapt or die in the new world of Google Penguin, Panda and all the other updates. This video and the blog post below it are as much about the attitude adjustments affiliates need to make, as it is about the site structure changes that are needed. Lots of meat – well worth a watch and a read!

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